lisbon
Shot in the defunct marble mines on the Portuguese border, the ground cut open and then walked away from. The ruined landscape sat as a quiet counter to the brand's organic materials, and the BMW M3, all speed and combustion, stayed in the frame as its own argument.
marrakesh
The camera went to a local cast, who staged their own city instead of the one usually sold back to us. Nothing arranged for someone else's postcard. The city as the people in it actually carry it.
Napoli
Made with our friend and artist Sofia Gianni, who turned the camera on her own Napoli. Shooting around where she grew up we traced her stories through a city by someone who belongs to it.
Cairo
Reframing the scene with swimwear, surfacing the range of Arab youth without leaning on the Western fantasy of it.
Marseille
Marseille staged the manifesto in a city that has always known the difference between culture and resistance, and between resistance and poise. We brought together our friends from our different industries, skateboarding, food, music and fashion, to bring you Marseille’s finest.
